May Edition

In this month's Larky Nudge Newsletter, we're spotlighting how one credit union leveled up its targeting consistency using a powerful integration, sharing pro tips to help you connect with your account holders in meaningful ways this month, and highlighting a nudge idea perfect for the season ahead.

💡 New Nudge Idea

This financial institution launched a campaign to get account holders excited about summer adventures just in time.

Fuel the Fun Ahead 🚤

Low-rate recreational vehicle loans just in time for warmer weather!

There's no better time to promote recreational vehicle loans. A well-timed nudge like this meets account holders exactly where their minds already are, and drives real loan volume in the process.

🔥 Pro Tips

• Memorial Day Closures: With Memorial Day on May 26th, don't forget to give your account holders a heads-up about any branch or service closures. A timely push notification is one of the fastest and most effective ways to reach your account holders before the holiday. Schedule your closure nudge in advance so it's one less thing on your plate as the long weekend approaches.
• Larky’s DeepTarget Integration: Larky's integrations with DeepTarget allow you to layer richer account holder data into your nudge campaigns. The more context you have about an account holder's financial situation and behavior, the more relevant and effective your messaging can be, making every nudge feel less like a broadcast and more like a conversation. Check out our DeepTarget Integration Use Cases guide to get started!

🤩 Client Spotlight

Aaron Small from Jetstream Federal Credit Union shares how pairing Larky with their DeepTarget integration helped their team achieve account holder targeting, reducing guesswork and ensuring the right account holders received the right message. Watch the YouTube Short to hear how the integration made a meaningful difference in their day-to-day campaign execution.

🚀 Know Someone Who Could Benefit from Larky?

We'd love to meet them! Larky's client referral program makes it easy to share the platform you already love, and rewards you for it. Respond to this email with your referral cc’d, and when they schedule a demo with Larky, you both receive $100. It's that simple!

That wraps up this month's edition of the Larky Nudge Newsletter. Follow us on LinkedIn for real-time updates, events, and client highlights. If you have any feedback or questions, feel free to contact support@larky.com.