August means back-to-school season for your account holders. In this month's Larky Nudge Newsletter, we have a timely college-prep nudge idea, pro tips on the best time to send your nudges from our latest Larky Lowdown, a geo-targeting success story, and a recap of our recent Nudgie winners.
💡 New Nudge Idea
This financial institution used the back-to-school season to connect with families planning for college expenses.
College Planning Starts Now 🎓
Have a rising senior? Read our latest article for practical tips to help prepare for college expenses.
With August being the peak back-to-school season, personal loan campaigns framed around college planning are a natural fit, positioning the financial institution as a financial partner for one of life’s biggest milestones.
🔥 Pro Tips
- Tuesday Is Your Best Bet for Weekday Sends: Data from more than 105 million push notifications shows that while weekday engagement is consistent, Tuesday edges out the other weekdays with a +48% lift over the Sunday baseline. Any weekday works, but if you are looking to optimize, Tuesday is your starting point.
- Shift Your Sends to the Evening Window: Time of day is where the real opportunity lies. Evening sends (6pm-9pm) drive 40% higher engagement than morning sends, yet morning accounts for more than half of all nudges sent. If you are still sending primarily in the morning, try shifting to the 6pm-9pm window and see the difference. Download Larky Lowdown Issue #8 for the full breakdown.
🤩 Client Spotlight
Lindsay Cielinski, Senior Manager of Digital Media at BCU, shares how a geo-targeted Larky campaign boosted their Google star rating by 56%. Account holders use business reviews to determine where they will do business. Watch the YouTube Short to see how a simple, location-based nudge delivered results well beyond the app.
🏆 Nudgie Award Winners Are Being Announced!
The moment is here! Nudgie Award winners are being revealed on our LinkedIn page. We are thrilled to recognize the following institutions for their outstanding work:
- Guadalupe Credit Union — Best Debut Campaign
- Lafayette Federal Credit Union — Exceptional Community Event
- Fort Financial Credit Union — Outstanding Use of Emoji
- Community Choice Credit Union — Most Attention Grabbing Fraud Alert
- MSU Federal Credit Union — Most Innovative Use of Geolocation
These are just the first half of our winners, so stay tuned as we continue announcing more on LinkedIn. Congratulations to all of our winners so far!
That wraps up this month's edition of the Larky Nudge Newsletter. Follow us on LinkedIn for real-time updates, events, and client highlights. If you have any feedback or questions, feel free to contact support@larky.com.
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