June Edition

Summer is officially underway, and your account holders' financial needs are shifting right along with the season. In this month's Larky Nudge Newsletter, we're spotlighting a standout Skip-a-Pay campaign result, sharing pro tips to help you stay ahead of summer spending trends, and giving you a sneak peek at something exciting coming soon.

💡 New Nudge Idea

This financial institution tapped into the summer home improvement season to promote a high-value lending product right when account holders need it most.

Big project? Use your equity 🏡

Use your home's equity to fund upgrades your family will enjoy. 🛠️

Summer is prime time for home renovations and outdoor projects, and this nudge positions the credit union as the perfect partner to make it happen.

🔥 Pro Tips

• Hardware Store Geo-targeting: Summer home improvement projects start at the store! Geo-targeted nudges triggered at hardware and home improvement retailers are a powerful way to remind account holders that their home equity or personal loan options are ready to put to work.
• Summer Skip-a-Pay Campaigns: Summer is one of the best times to promote Skip-a-Pay programs. Members are managing vacation costs, back-to-school budgets, and unexpected expenses. A timely nudge reminding them they have flexibility can go a long way.

🤩 Client Spotlight

Nelson Medina, Chief Lending & Marketing Officer at Guadalupe Credit Union, shares how a single Larky push notification drove 29% of their Skip-a-Pay activity in just one day. Watch the YouTube Short to hear how a simple, well-timed nudge made an outsized impact on member engagement and loan program participation.

🏆 The Nudgie Awards Are Coming!

Be on the lookout! The Nudgie Awards are right around the corner. This is our annual celebration of the most creative, impactful, and results-driven nudges from across our client community. Nominees and winners will be announced on LinkedIn, so make sure you're following along so you don’t miss a thing!

That wraps up this month's edition of the Larky Nudge Newsletter. Follow us on LinkedIn for real-time updates, events, and client highlights. If you have any feedback or questions, feel free to contact support@larky.com.