February Edition

February is a great time to show your account holders a little extra love with thoughtful nudges timed just right. In this month’s Larky Nudge Newsletter, you’ll find actionable pro tips and a product update that speeds up and simplifies segmentation.

Plus, don’t miss our client spotlight on StagePoint FCU and how they’re using Larky push notifications to drive digital adoption.

💡 New Nudge Idea

This month’s nudge shows how a seasonal moment can be used to promote ongoing financial wellness tools available in your mobile app:

❤️ Love Your Credit Score

Check your credit score anytime within the app. Get free monitoring and helpful insights that make it easy to show your score some love this February. 💕📊✨

When nudges align with both the calendar and account holder needs, they feel timely, relevant, and genuinely helpful—driving engagement without feeling promotional.

🔥 Pro Tips

• Presidents’ Day Promotions: Retail and auto promotions peak around Presidents’ Day. Push notifications can highlight financing options, loan reminders, or limited-time offers when purchase intent is high.
• Early-Year Financial Goals: New year motivation is still strong in February. Reinforce savings goals, budgeting tools, or credit-building resources with nudges that encourage progress without the pressure.

🤩 Client Spotlight

Tyler Valentine, CEO of StagePoint FCU, reveals how the credit union achieved a 50% lift in eStatement adoption by deploying Larky push notifications at key moments. Watch our YouTube Short to see how Larky nudges turned awareness into action.

🚀 Product Update

Importing CSV files to create segments just got better! You can now upload multi-column files and choose the ID column during import—no more pre-editing needed! You can also update existing segments by uploading a new file, instead of creating a new segment each time.

If you have any feedback on this feature update, email us at support@larky.com.

That wraps up this month's edition of the Larky Nudge Newsletter. Follow us on LinkedIn for real-time updates, events, and client highlights. If you have any feedback or questions, feel free to contact support@larky.com.