January Edition

With tax season just around the corner and planning for 2026 underway, there’s no better time to connect with your account holders in meaningful ways. This month’s Larky Nudge Newsletter is packed with inspiration from seasonal campaign ideas and strategic planning tips to real client results and product updates designed to help you drive engagement.

💡 New Nudge Idea

This financial institution is ahead of the game, informing account holders of their tax services:

It's Almost Tax Time! 🤑

Log in to the mobile app and get your tax prep in order. Need help? Check out the additional tax prep tips + tools available. 

The best account holder experience comes from anticipating their needs— staying one step ahead based on the time of year.

🔥Pro Tips

• Tax Services: Now is the perfect time to remind account holders about available tax preparation tools and services. Help them feel supported as they navigate filing season.
• 2026 Nudge Planning: Have you mapped out your 2026 marketing strategy? Align your traditional marketing efforts with timely push notifications to amplify reach and boost engagement.

🤩Client Spotlight

Stephan Longo, VP of Marketing at OceanAir FCU, boosted conversion rates by integrating push notifications into their conventional marketing communications. Check out our YouTube short that highlights their incredible 4x results with Larky nudge.

🚀Product Update

Admins can now easily export a full list of app users from the Organization Settings to identify which account holders are currently opted in to push notifications.

This export can be used to strategically retarget those who are not opted in, using in-app interstitials or other traditional marketing channels, to encourage notification opt-in and boost future engagement.

That wraps up this month's edition of the Larky Nudge Newsletter. Follow us on LinkedIn for real-time updates, events, and client highlights. If you have any feedback or questions, feel free to contact support@larky.com.