Welcome to targeted and personalized messaging with Larky! The DeepTarget integration connects your DeepTarget audience engine directly to the Larky nudge® platform, allowing your institution to deliver highly relevant push notification campaigns to segmented audiences through your mobile banking app. If you need clarification on whether your institution has the DeepTarget integration enabled, please contact support@larky.com.
Note: For best results, Larky recommends sending a series of 3 nudges per campaign spaced throughout the month. Varying your message angle with each send, such as security, convenience, and savings, keeps your messaging fresh and maximizes conversions.
New Member Onboarding - Activation Campaigns
Reach newly joined members with nudges encouraging key onboarding steps such as direct deposit setup, eStatement enrollment, and bill pay activation.
| Nudge 1 |
Welcome aboard! 🎉🏦 Get more from your membership by setting up direct deposit today. Tap to get started! |
| Nudge 2 |
Go paperless! 📥✅ Enroll in eStatements and get your documents securely in the app the moment they’re ready. Tap to sign up now! |
| Nudge 3 |
Pay smarter! 💳⚡ Manage all your bills in one place right from your phone. Tap to activate Bill Pay in minutes! |
Cross-Selling - Next Best Product
Use DeepTarget audience data to promote the most relevant product to each account holder based on their existing relationship, including CDs, Money Market accounts, auto loans, mortgages, and HELOCs.
| Nudge 1 |
Grow your savings! 💰📈 Your money could be working harder with our competitive Money Market rates. Tap to explore your options today! |
| Nudge 2 |
Lock in a great rate! 🔒✨ A CD is a smart, low-risk way to grow your savings on your terms. Tap to see our latest rates inside the app! |
| Nudge 3 |
Ready for your next step? 🚀 You may qualify for products designed to fit your financial goals. Tap to see what’s available for you! |
Abandoned Applications - In-Progress Reminders
Send timely nudges to account holders who started but did not complete a loan or product application, bringing them back to finish.
| Nudge 1 |
You’re almost there! 📋👀 You started an application and it’s waiting for you. Tap to pick up right where you left off! |
| Nudge 2 |
Don’t miss this rate! ⏰💸 Your application is still open and your rate is waiting to be locked in. Tap to finish and secure it today! |
| Nudge 3 |
Final reminder! 🚨📝 Your application is still incomplete and we’d love to help you finish. Tap now to complete it and get a fast decision! |
Lifecycle Moments - CD Maturity
Alert members when a certificate of deposit is approaching maturity and prompt them to explore their next step before funds roll over.
| Nudge 1 |
Your CD is maturing! 📅💰 Your certificate of deposit is approaching its maturity date. Tap to log in and review your options before it auto-renews! |
| Nudge 2 |
Time to reinvest? 🤔📈 Your CD is almost ready and we have great rates to keep your money growing. Tap to explore your next move! |
| Nudge 3 |
7 days left on your CD! ⏳🔔 Your CD matures soon and your funds need a plan. Tap now to decide what happens next! |
Re-Engagement - Inactive Users
Re-engage dormant account holders with targeted nudges to boost participation and deepen their relationship with your institution.
| Nudge 1 |
We miss you! 👋😊 It’s been a while and we’d love to reconnect. Tap to log in and see what’s new! |
| Nudge 2 |
Big updates inside! 🌟📲 We’ve added new features to make your banking experience even better. Tap to see what you’ve been missing! |
| Nudge 3 |
Check in on your money! 📊💳 A quick account check-in can go a long way toward reaching your goals. Tap to log in now! |
By leveraging the DeepTarget integration with Larky nudge®, your institution can deliver precisely targeted campaigns that meet account holders where they are, driving enrollment, adoption, and engagement across your full product portfolio. Have questions? Email us at support@larky.com.
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