Welcome to targeted and personalized messaging with Larky! Segmentation is a powerful tool that empowers financial institutions to tailor notifications for specific audiences. Federation ID must be enabled with your banking application and Larky to leverage CSV uploads. If you need clarification on whether you have a Federation ID, please contact support@larky.com. 

Note: Some financial institutions use other tools in their tech stack to draft their CSVs for Larky, such as Rise Analytics, Digital Onboarding, SavvyMoney, HubSpot and so much more!

Behavioral 

• Previous Nudge Interactions: Create a segment based on recipients who tapped on a recent nudge or didn't tap.

Demographic

• Age Groups: Some products or services may depend on your recipients’ age demographic to qualify.
• Income: Group audiences for promotions or services with recipients' income in mind for maximum relevance.
• Family Status: To enhance relevance, customize your audience based on families, singles, or retirees.

Product History

• Existing Products: Identify opportunities for increased adoption of existing products (loans, credit cards, savings accounts). 
• Prior Products: Target recipients based on their historical product usage or purchases to suggest the next best offering.
• Transaction History: Select segments based on their financial transactions, purchases, or deposit history.

Geographic Location

• Location-Based: Offer targeted promotions for recipients in specific regions.

Engagement Levels

• Power Users: Identify highly engaged recipients for special promotions or loyalty programs.
• Inactive Users: Re-engage dormant recipients with targeted incentives to boost participation and engagement. 

Lifecycle Stages

• New Customers: Guide new recipients with welcome nudges and onboarding information.
• Existing Customers: Send retention-focused nudges for long-term recipients to nurture lasting relationships.

Event-Based 

• Birthdays and Anniversaries: Send personalized messages or promotions to celebrate special occasions.
• Seasonal Promotions: Tailor messages based on holidays or special events for timely and relevant engagement.

By refining your segmentation strategies, you can create highly targeted and personalized communication strategies with Larky, maximizing the impact of nudges based on different segments of your recipient base. Have questions? Email us at support@larky.com.