The Q2 SMART Audience Builder integration connects your institution’s Q2 SMART audiences directly to the Larky platform. Q2 SMART leverages traits to build highly targeted account holder audiences, and with this integration, those audiences can automatically trigger nudge campaigns without manual import.
| Note: For best results, Larky recommends creating a campaign with 4-5 nudges. Follow-up nudges will drive 50-60% more engagement on your use case. Check Larky's Campaign Gallery for campaign templates. |
New Account Holder Onboarding
Activation Campaigns: Use Q2 SMART audience traits to identify newly joined members and nudge them through key onboarding milestones such as direct deposit setup, eStatement enrollment, and bill pay activation.
Nudge 1 Welcome aboard! 🎉🏦 Get more from your membership by setting up direct deposit today. Tap to get started! |
Nudge 2 Go paperless! 📥✅ Enroll in eStatements and get your documents securely in the app. Tap to sign up now! |
Nudge 3 Pay smarter! 💳⚡ Manage all your bills in one place right from your phone. Tap to learn more about Bill Pay! |
Behavioral Cross-Selling
Certificate of Deposit Campaigns: Use Q2 SMART’s trait data to identify members whose savings patterns make them strong candidates for a CD. Target members with existing savings accounts, maturing funds, or high deposit balances who have not yet opened a certificate of deposit with your institution.
Nudge 1 Grow your savings! 💰📈 Multiply your money with a competitive CD rate. Tap to explore your options today! |
Nudge 2 Lock in a great rate! 🔒✨ A CD is a smart, low-risk way to grow your savings. Tap to see our latest rates! |
Nudge 3 Make your savings soar!🚀 Open a CD today and start earning more on your savings. Tap to see what’s available for you! |
Abandoned Applications
In-Progress Reminders: Identify account holders who started but did not complete a loan or product application using Q2 SMART trait data, and re-engage them with timely nudge reminders to complete the application.
Nudge 1 You’re almost there! 📋👀 You started an application, and it’s waiting for you. Tap to pick up right where you left off! |
Nudge 2 Don’t miss this rate! ⏰💸 Your application is still open, and your rate is waiting to be locked in. Tap to finish and secure it today!! |
Nudge 3 Don't forget your application! 🚨📝 Your application is still incomplete. Tap now to complete it and get a fast decision! |
Dormant User Re-engagement
Inactive User Segments: Use Q2 SMART behavioral traits to pinpoint account holders who haven't logged in the past 30, 60, or 90 days, and re-engage them with targeted nudges designed to bring them back into the app.
Nudge 1 Bank in-app 24/7! 👋😊 Tap to log in to transfer funds, check your credit score, pay your bills, and more! |
Nudge 2 Big updates inside! 🌟📲 We’ve added new features to elevate your banking experience. Tap to see our new mobile experience! |
Nudge 3 Check your credit score! 📊💳 Checking your credit score can go a long way toward reaching your goals. Tap to log in now! |
By leveraging the Q2 SMART Audience Builder integration with Larky, your institution can turn behavioral and transactional data into precisely targeted, time-sensitive nudges that meet account holders at exactly the right moment. The result is deeper engagement, stronger product adoption, and a more personalized banking experience for every member. Have questions? Email us at support@larky.com.
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