January Edition

Happy New Year! 🎉 This month’s Larky Nudge Newsletter focuses on how Larky can support your goals in 2025. Whether it’s partnerships, mobile app updates, or increasing engagement, you can nudge it. Finally, let us know your thoughts on how we can make campaigns even easier to use!

💡 New Nudge Idea

This financial institution used Larky nudge to spotlight their new partnership to boost user adoption:

It pays to learn about finance—literally! 💸
Introducing Zogo, a gamified financial literacy app that rewards you for completing bite-sized lessons. Download the free app using code MFFCU today! 📲

Use Larky to increase the visibility and adoption of your new partnerships, products, or services in your 2025 mobile app roadmap.

🔥 Pro Tips

• Mobile App Updates in 2025: Prepare your users for upcoming changes. Segment members based on current feature usage for targeted nudges, ensuring a smoother transition and greater adoption of updated features.
• New Partnerships in 2025: Announce new vendor partnerships your members want to know about! Build a campaign with automatic follow-up nudges to maximize engagement and awareness. Read our latest article to learn more about how campaigns outperform alerts in driving engagement!

🤩 Client Spotlight

Boosting User Adoption of Zogo! Rachel Mickenny, Assistant VP of Marketing at Maine Family Federal Credit Union, doubled their Zogo users with a four-nudge campaign increasing adoption with each nudge! Automated follow-up nudges helped drive continuous engagement. Hear Rachel’s story in our YouTube short.

👂 Campaign Feedback

Based on your feedback, we’ve recently enhanced our dashboard insights and menu navigation. Next, we want to hear your thoughts on our campaign feature! Respond to this email and let us know how we can make campaigns even more intuitive.

That wraps up this month's edition of the Larky Nudge Newsletter. Follow us on LinkedIn for real-time updates, events, and client highlights. If you have any feedback or questions, feel free to contact support@larky.com.