April Edition

This month, we’re exploring how to retarget users based on nudge engagement and how to streamline follow up outreach with automated campaigns based on locations visited. Plus, don’t miss our client spotlight featuring Michigan State University Federal Credit Union’s standout results.

💡 New Nudge Idea

Michigan State University Federal Credit Union created a single nudge campaign to drive results over 4 days.

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Creating a single nudge campaign can increase engagement rates by 12% as opposed to a single alert-based nudges.

🔥 Pro Tip

• Retarget Based on Nudge Engagement: Using Larky’s segmentation tools and the “More System Groups” filter, you can easily create a new segment of users who received or tapped a previous nudge for retargeting purposes.
• Maximize Location Nudge Impact: To increase impact, create a segment of users who received or tapped a specific location-based nudge and automatically follow up with a timely campaign nudge.

Book Live Office Hours with our Customer Success team for personalized guidance on these strategies.

🤩 Client Spotlight

Michigan State University Federal Credit Union (MSU FCU) recently leveraged Larky's push notification campaigns. Their targeted campaign resulted in a 13% increase in new users, accounting for 28.5% of purchases during the campaign period. Check out our latest YouTube short with Ryan Austin, VP of Enterprise Analytics at MSU FCU!

🎯 DeepTarget Integration

With Larky’s DeepTarget integration, nudges can be automatically triggered based on the lists you already use in DeepTarget—no manual uploads required. Build your list in DeepTarget, and Larky Campaigns will take it from there with real-time, data-driven delivery. Contact support@larky.com to discuss the integrations we offer!

That wraps up this month's edition of the Larky Nudge Newsletter. Follow us on LinkedIn for real-time updates, events, and client highlights. If you have any feedback or questions, feel free to contact support@larky.com.