March Edition

This month’s Larky Nudge Newsletter is packed with insights on maximizing engagement through strategic campaigns. We’re also sharing pro tips on optimizing campaign cadence and leveraging automated nudges through our HubSpot and DeepTarget integrations. Don’t miss our client spotlight featuring Lafayette Federal Credit Union’s success story in our latest YouTube short!

💡 New Nudge Idea

Lafayette Federal Credit Union created a four nudge campaign to promote their checking account enrollment! 

End March 🏀 With $126 in YOUR Checking Account!
Get over $500 per year on checking account balances up to $25,000😍 Tap to learn how.

With nudges 2, 3, and 4, they drove an additional 851 engagements, driving 55% more engagement overall.

🔥 Pro Tips

• Campaign Cadence Strategy: Segmenting your campaigns, you can run multiple targeted campaigns simultaneously without overwhelming your audience. Consider staggering your campaign delivery dates and times to maintain consistent touchpoints without message fatigue.
• Automated nudges: Push notifications can now be automatically triggered through our HubSpot or DeepTarget integration. When account holders are added to HubSpot or DeepTarget list(s), they can seamlessly be enrolled in a personalized Larky campaign, ensuring timely and relevant engagement.

Book Live Office Hours with our Customer Success team for personalized guidance on these strategies.

🤩 Client Spotlight

Hear how Lafayette Federal Credit Union implemented a cross-selling strategy with Larky’s campaign functionality, opening 30 new checking accounts. Paul Farrel, Digital Marketing Specialist, highlights the effectiveness of targeted campaigns in expanding member engagement and product adoption in our latest YouTube short.

🚀 HubSpot & DeepTarget Integrations

Larky’s DeepTarget and HubSpot integrations eliminate the need for manual segment uploads! Automatically enrolling account holders to receive nudges based on integration data. Seamless, real-time engagement without extra effort! Contact support@larky.com, and we’d be happy to discuss our offered integrations!

That wraps up this month's edition of the Larky Nudge Newsletter. Follow us on LinkedIn for real-time updates, events, and client highlights. If you have any feedback or questions, feel free to contact support@larky.com.