November Edition

We are thankful for our fantastic clients!! This month, we’ll gobble up strategic insights using SavvyMoney data for targeted product offers, and get pro tips on mastering conduit integrations and combining data sources. Additionally, we have a client spotlight featuring $900,000 in new CD deposits, along with a notable product update about Larky's integration with Q2’s SMART Audience Builder.

💡 New Nudge Idea

Larky peers are utilizing SavvyMoney data to create nudges promoting product offerings for eligible account holders:

Your New Credit Card Awaits 🎉

➡️$0 balance transfer fee, 4.99% APR* intro rate for 9 months. 

Maximize your nudges beyond SavvyMoney data. Combine Larky’s push notifications with insights from other competitive vendors to effectively capture and engage more account holders.

🔥 Pro Tips

• SavvyMoney Data & Larky Segments: Use SavvyMoney to query account holder data and export a list of account holders. This list can then be uploaded as a Larky segment to send targeted push notifications.
• Larky Conduit Integrations: Enabling a conduit integration will automatically import lists as Larky segments that refresh nightly. Larky conduit integrations are compatible with Q2 SMART Audience Builder, Deep Target, HubSpot, Rise Analytics, and even client FTP sites.

🤩 Client Spotlight

Baxter Credit Union utilized Larky’s deep linking capabilities to enhance member engagement regarding a fantastic CD offer. This strategic nudge yielded impressive results: 48 new CDs were opened, resulting in over $900,000 in deposits. Check out our latest YouTube short to learn more!

🚀 Product Update

We are excited to announce that we now integrate with Q2's SMART Audience Builder! Once enabled, audiences will be populated in Larky as segments and refreshed nightly. When account holders are added during this nightly sync, they will automatically be included in Larky campaigns. Enabling timely, targeted, and automated push notifications! Please respond to this email for more details.

That wraps up this month's edition of the Larky Nudge Newsletter. Follow us on LinkedIn for real-time updates, events, and client highlights. If you have any feedback or questions, feel free to contact support@larky.com.