July Edition

We’re kicking things off this month with a fresh campaign idea from Fort Financial Credit Union showcasing the power of pre-approvals, multi-touch messaging, and account holder segmentation to drive serious results. 

💡New Campaign Idea

Fort Financial created a targeted Larky campaign for account holders pre-approved for auto loans.

Campaign Nudge 1

0️⃣ Wait, All Drive. 🚗 📢 

You're pre-approved for an auto loan and no credit check is required! Tap now to view your offers in the app! 📲💵🚗

Campaign Nudge 2

🗣️ Don't forget, you're pre-approved!

No credit check is required to take advantage of these pre-approved loan offers! But don't wait because these offers are only here for a limited time! 📲

Campaign Nudge 3

📳Your pre-approvals are calling! 📳

Don't wait to take advantage of your pre-approved auto loan offers for a new or used vehicle! No credit check is required! Tap now to get started! 📲

Campaign Nudge 4

🗣️ Last call: You're pre-approved!

🚗 Don't wait to take advantage of your pre-approved loan offers, which don't require a credit check! Tap now to view your offers! 📲

The financial institution combined these nudges with other digital marketing tools to enhance results through a multi-touch approach.

🔥 Pro Tip

• Multi-Message Campaigns: Achieve on average 55.5% more engagement than alert nudges. Prescheduled follow-up ensures your account holders have ample opportunity to act.
• Segmented Push Notifications: Drive deeper account holder engagement with tailored nudges to the right audience at the right time.

🤩Client Spotlight

Tyler Stevens, Marketing Coordinator at Fort Financial Credit Union, generates $1.8M in Auto Loans with Larky’s deep linking and campaign functionalities. Hear it from Tyler himself in our latest YouTube short.

🏆 2025 Nudgie Awards

We’re thrilled to announce the 2025 Nudgie Awards! These awards celebrate nine categories of the most innovative and impactful nudges created by our clients. Follow us on LinkedIn to see the latest nominees and winners. Stay tuned and get inspired by the creative peer strategies being recognized!

That wraps up this month's edition of the Larky Nudge Newsletter. Follow us on LinkedIn for real-time updates, events, and client highlights. If you have any feedback or questions, feel free to contact support@larky.com.