June Edition

This month, we're highlighting innovative ways credit unions are utilizing location-based nudges to connect with members at the right place and time. This includes One Detroit Credit Union's unique approach of targeting payday loan locations. Additionally, you'll find actionable location pro tips, a client spotlight, and a preview of how your feedback can shape our upcoming platform enhancements.

💡 New Nudge Idea

One Detroit is reaching its account holders where they need it most with Larky’s location nudges.

💸Tired of payday lenders?

MyPay Today is a better option. 🔒 Break free from the payday loans cycle now.

Drive engagement while leveling up your account holders at the right time and in the right place.

🔥 Pro Tip

• Automotive and Power Sport Locations: Upload a bulk location group featuring local automotive and power sports dealers to stay top-of-mind when account holders are exploring financing options.
• Shopping Districts and Malls: Set up a location-based nudge for popular shopping areas in your community. When account holders are out spending, prompt them to use your rewards card.

🤩 Client Spotlight

Our latest YouTube short, featuring Kat Rembacki, Marketing Specialist at One Detroit Credit Union, showcases how they successfully utilized Larky's location-based nudges to promote a better alternative. By notifying members near payday loan providers, they are proactively offering a more supportive financial solution while promoting timely brand awareness.

📣 Influence Future Larky Features

• 🗓️ Calendar Sync Your Upcoming Nudges: We plan to make it easy to view all your upcoming nudges in Larky and sync them to your calendar to provide a comprehensive view of future activity. Let us know which calendar you use (Outlook? Google? Something else?) at support@larky.com, and we'll work to accommodate that in our design!
• 📊 Filtered Dashboard Analytics Details: In addition to the current totals shown on the dashboard, easily view detailed analytics on a per-nudge basis for the last 7 days, last 30 days, or the previous month. Please note that we plan to phase out the current 90-day dashboard metric. If this is a metric you frequently use and would like to retain, please let us know by emailing support@larky.com.

That wraps up this month's edition of the Larky Nudge Newsletter. Follow us on LinkedIn for real-time updates, events, and client highlights. If you have any feedback or questions, feel free to contact support@larky.com.