Campaign messages significantly outperform one-time alert messages when it comes to maximizing engagement. Whether a single-nudge or multi-nudge campaign, these messages offer an opportunity for additional engagement from your account holders.

Why Choose Campaigns?

• Extended Engagement: Campaign messages are ideal nudges that can live beyond 24 hours. While most users engage with the initial nudge on the first day, campaigns drive engagement and enrollment over time, thanks to intelligent queuing.
• Single-Nudge Campaigns: These showed a 12.2% engagement boost compared to simple time-based alert messages, and outperform them by driving additional user engagement after the first 24 hours.
• Multi-Nudge Campaigns: These achieved even higher results, with an average of 55.5% additional engagement across various use cases. Incorporating follow-up nudges to remind users of the desired outcome, such as enrolling in a new product or signing up for skip-a-pay.

Examples of Campaign Success

Here are some notable examples of campaign topics and the additional engagement they achieved after the first initial nudge was sent:

• Fraud Awareness: 20.5% additional engagement (this was a single-nudge campaign).
• Wealth Management - Social Security Seminar: 78% additional engagement (3 total nudges).
• E-Statements Campaign: 77% additional engagement (5 total nudges).
• CyberSecurity Awareness Campaign: 73.5% additional engagement (4 total nudges).

Best Practices for Campaigns

1. Use Campaigns for longer-living content: If your message can remain relevant for more than 24 hours, make it a campaign.
2. Incorporate multi-nudge campaigns: Schedule follow-up messages to reinforce the call-to-action and keep users engaged.
3. Segment your campaign: Upload targeted segments of specific users for maximum impact. You can also use one of our integrations: HubSpot, DeepTarget, or Rise Analytics.

Start leveraging single—and multi-nudge campaigns today to increase engagement and results! For more insights and guidance, please contact support@larky.com.