Be social - It’s not a short email!

The basics of writing a good nudge message really boils down to something pretty simple: you aren’t writing a short email! Make sure it matches the voice of your financial institution, but whenever possible, keep it fun and keep it social. A short, engaging message will get your recipient’s attention. That’s the key to nudging them to take action and tap the notification!

Less is more

Another key to success is: don’t overdo it. Again, these aren’t short emails. They are push notifications. Don’t write a paragraph. Write a powerful, concise title to grab the recipient’s attention and a short body that gives just enough additional information to prompt them to take action. Use the provided preview to get an idea of your message's appearance, but don’t feel compelled to fill that preview up with your extended prose! 

🎉 Use emoji to grab attention

Emojis aren’t just for tweens or teenagers anymore! We make it drop-dead simple to include them in your messaging because they make a difference. Go ahead and put one or two right in the title! And another in the body. As before, make sure you are true to your voice, but keep it fun!

Include a call-to-action

When appropriate, which is almost always, phrase your message in a way that encourages action. Instead of, We have great deposit rates, try 💰Build your savings with our great deposit rates. You want your nudge to be informational but also create engagement!

Include URL tracking codes if your landing pages support that

Every good push notification includes a URL. That’s easy. We want the tap to take the account holder someplace so they can continue their journey. But what else can that URL do for you? If you track the source of inbound traffic to your landing pages, you can include the same tracking codes you use for other channels right in the nudge URL. Those codes won’t appear in the message or impact the recipient’s experience. But they will provide valuable insights regarding the success of your various channels. Try it today!

Special tips for location-based nudges

When it comes to messaging triggered by location, we provide a number of controls that help ensure your nudge is triggered correctly.

• One of the most important options to set is the delay for how long the recipient should actually be at the location before the message is triggered. A common use case is to promote home equity lines of credit for account holders visiting home improvement centers. But we don’t want that nudge triggered only a few minutes after arrival. A quick trip to Home Depot to pick up a tape measure probably doesn’t need to be financed. But if the account holder is there for 30 or 45 minutes, they may be pricing out a larger home project.
• Another important setting is how soon the message should get triggered a second (or third) time, if the recipient returns to the location at a later date. Or if it should get triggered at all if it was tapped during a previous visit. Consider your particular use case and apply the appropriate controls to ensure the message is delivered only when it makes sense. The same suggestion above regarding message length applies here: less is more!

We're here to help!

Have questions? Need help with your nudge?? Just reach out to us through the Submit a request link above, or email us at support@larky.com!