Location nudges are a powerful way to engage your users by delivering timely and relevant messages based on location. 📍📲 To make the most of this feature, remember a few best practices for effective and engaging messaging.

Timing and Frequency

• Location Hours: Make sure the hours dictated for your nudge are also relevant to when your location might be open or closed.
• Busy Locations: Heavily frequented locations may need to be delivered only "once every two weeks" or "once a month." 

Choosing the Right Location & Radius

• Message and Location Relevancy: Nudges messages relevant to their targeted location have higher engagement rates. Align the message with the interests and needs of your account holders at that specific place and time.
• Avoid Overlap: Ensure that your location nudges do not overlap their locations. Overlapping nudges can affect deliverability and performance. *Unless the nudges are set to trigger on different days of the week.
• Radius Matters: Keep the radius as targeted and as close to the location as possible. A large radii can dilute the relevance and can decrease engagement rates.

Saving Time & Getting Creative with nudge Assist

nudge Assist helps you quickly generate creative and effective messaging for location nudges. Easily mix and match your title and body to create a new nudge! Save time and prompt nudge Assist with your desired nudge details. nudge Assist is our latest AI integration; contact us with your feedback at support@larky.com.

We prompted nudge Assist with "local auto dealership, compare our rates first"

Measure, Adjust, and Location nudge Must-Haves

Review your location nudge performance regularly. Use analytics to understand what works and what doesn't. Adjust your strategy accordingly to improve effectiveness. Always keep your must-haves in mind:

• Relevancy: Always ensure your nudge messages are relevant to the recipients selected. Personalization and relevant content resonate more with recipients and can increase engagement rates.
• Clear Call to Action: Every nudge should include a clear call to action. Whether it's book time to learn more, tap to sign up, or register by tapping, the next steps should be easy to understand and follow.
• UTM Codes: Use UTM tracking codes to monitor the performance of your nudges. You can learn more about UTM tracking codes here.

You can create compelling and engaging nudges that resonate with your audience and drive meaningful interactions and outcomes. Have questions? Reach out to us via email at support@larky.com.