February Edition

In this month's Larky Nudge Newsletter, we're excited to share a creative Valentine's Day nudge idea, pro tips to enhance your engagement strategies, and the latest product update featuring Location Groups. Don't miss our client spotlight on BCU, highlighting their innovative approach to member engagement through real-time communication.

💡 New Nudge Idea

This financial institution showcases how to get creative with Larky nudge on Valentine's Day! 

💜😍🤍 Show your savings some love…
with a certificate! We have rates as high as 4.50% APY for a 12-month term! Tap to see more rates and terms. 📲💜🤍😍

This approach promotes your products or services and enhances user experience by making interactions more enjoyable and contextually relevant.

🔥 Pro Tips

• Segmentation Strategy: Segment mobile app users who received but didn't engage with your nudge. Send them a follow-up message to increase engagement.
• Analytics & ROI: Export your nudge analytics and cross-reference the Federation IDs of users who acted on your nudge with your internal data. This comparison will help you assess the direct impact of your nudges on user behavior and overall ROI.

Book Live Office Hours with our Customer Success team for personalized guidance on these strategies.

🤩 Client Spotlight

In this YouTube Short, Bhavna Guglani, Chief Digital Officer at BCU, discusses how they enhanced real-time communication with their members by partnering with Larky. Our partnership has allowed BCU to deliver timely and relevant messages to its members, increasing engagement with this new digital approach.

🚀Product Update

Easily upload a CSV of multiple locations to create a Location Group! For example, suppose your financial institution has auto dealerships in a specific zip code. In that case, you can create a group like "Auto Dealerships - Zip Code 12345" and target all 20 locations with a single nudge promoting auto loans. Get started today! Check out our Help Center for a step-by-step guide.

That wraps up this month's edition of the Larky Nudge Newsletter. Follow us on LinkedIn for real-time updates, events, and client highlights. If you have any feedback or questions, feel free to contact support@larky.com.