July Edition

Boosting feature adoption has never been easier! This month's Larky Nudge Newsletter focuses on strategies to enhance your account holders' digital experiences while also driving digital adoption. We're also thrilled to introduce our latest client spotlight and announce the nudgie Awards. 

💪 New Nudge Idea:

This financial institution is highlighting the benefits of adding their card to your digital wallet in today’s busy times:

📲 Go digital and carry your [Debit, Credit, etc.] card everywhere!

💳 Load your card to your phone and enjoy fast and convenient transactions.

While this nudge promotes the ease and convenience of mobile transactions, it also supports top-of-mind awareness for that next transaction. By creating exceptional user experiences, you can increase digital adoption!

🔥 Pro Tips:

• Segment Tip: Identify account holders who have not yet adopted digital banking features, such as direct deposit, automatic bill pay, etc. Target these segments with personalized nudges highlighting the benefits of going digital.
• Campaign Tip: Use campaigns to introduce account holders to new or preexisting features. Schedule a series of coordinated nudges that gradually educate and encourage your account holders to adopt these features.

🤩 Client Spotlight:

Discover how Blake Woods at Community Financial Credit Union transformed their static strategy into a dynamic one, reaching a new segment of mobile account holders. With Larky, you can effortlessly develop a strategy to support your ongoing initiatives and drive digital engagement. Want your use case to be featured next? Contact support@larky.com!

🏆 2024 nudgie Awards:

We’re thrilled to announce the 2024 nudgie Awards! These awards celebrate six categories of the most innovative and impactful nudges created by our clients. The winners will be announced on LinkedIn. Follow us to stay tuned and get inspired by the creative strategies being recognized!

That wraps up this month's edition of the Larky Nudge Newsletter. Follow us on LinkedIn for real-time updates, events, and client highlights. If you have any feedback or questions, feel free to contact support@larky.com.