May Edition

Optimize your deposit goals year-round! This month's Larky Nudge Newsletter explores creative peer strategies for deposit growth, and our latest product release welcomes nudge Assist to campaigns.

💪 New Nudge Idea:

This financial institution is boosting account holder awareness on their latest high-yield money market account to boost deposits:

Stash some 💰💰💰 @ 4.50% APY*.📬💰

🌟 For a limited time only, grab your share of a 4.50% APY rate! Don't miss out – Discover more today! ✨ Put your 💰💰 to 🔨🔨🔨

With a dazzling 27.6% engagement rate, this financial institution is helping its account holders put their money to work!

🔥 Pro Tips:

• Segment Tip: Upload two segments of account holders, those with and those without the qualified account(s). Craft your messaging specific to each audience, encouraging increased product usage or a cross-sell.
• Campaign Tip: If your product offering is valid for more than 24 hours, create a campaign with one or more nudges for increased visibility over time. 

🤩 Client Spotlight:

In this clip, hear how City & County Credit Union is prepping to drive deposit growth by bringing product awareness to its account holders. Staying top of mind during a deposit-heavy market is essential to achieving deposit growth in this competitive landscape. Do you want your use case to be featured next? Contact support@larky.com!

🎉 Product Release:

We heard how much our clients loved the release of nudge Assist for creating individual messages. Now, crafting multi-message campaigns is just as easy! Share a brief two or three-word summary of your promotion, and our AI-powered assistant will automatically generate an entire five-nudge campaign. Try it out, and please share your thoughts to help shape future updates!

That wraps up this month's edition of the Larky Nudge Newsletter. Follow us on LinkedIn for real-time updates, events, and client highlights. If you have any feedback or questions, feel free to contact support@larky.com.