Alert nudges are always there for timely messaging! ❤️‍🔥📱 If you're looking to create an alert nudge for an optimal user experience that is prime for engagement, there are a few best practices to consider. Here are the essentials for alert nudge best practices.

Timing and Comommonality

• Optimal Send Times: Schedule nudges for times when your audience is most likely to be receptive. Late morning, lunchtime, and evening nudges can be more convenient for engagement.
•  Commonality: Align your nudge with everyday events, such as tax sessions, back-to-school, holidays, football season, etc.

Frequency and Segmentation

• Frequency without Segments: If you prefer to send your nudges to "All possible recipients," one or two alert nudges are ideal. This can be in conjunction with campaigns and geolocation nudges.
• Frequency with Segments: If you segment your recipients and use exclusions to account for account holder overlap, you can send 3-4 alert nudges weekly. This can be in conjunction with campaigns and location nudges.

Save Time & Get Creative with nudge Assist

Use nudge Assist to save time and create unique and engaging alert nudges in seconds. By inputting creative prompts, you can generate personalized and relevant messages that capture the interest of your audience.

 We prompted nudge Assist with "New Year-themed nudge for auto loan promotion."

Measure, Adjust, & Alert nudge Must-Haves

Regularly review the performance of your alert nudges. Use analytics to understand what works and what doesn't. Adjust your strategy accordingly to improve effectiveness continuously. Always keep the following must-haves in mind:

• Relevance: Ensure your nudge message is relevant to the recipients selected. Personalized and relevant content resonates more with recipients and can increase engagement rates.
• Clear Call to Action: Every nudge should include a clear call to action. Whether tap to apply, tap to learn more, or visit our website, the call to action should be clear and easy to follow.
• UTM Codes: Use UTM tracking codes to monitor the performance of your nudges. You can learn more about UTM tracking codes here.

Following these best practices, you can create tap-worthy, alert nudges that resonate with your audience. Have questions? Email us at support@larky.com.