Hello!

I wanted to share some exciting updates we’ve made since our last product bulletin, including leveraging all the data we have on what makes nudges successful. See below for more details!

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Sincerely,
Kurt Schaldenbrand

Nudge Score

The Larky nudge® Score uses machine learning to predict how a new message being composed might perform after it is sent. Combining natural language analysis with a model that examines patterns from all messaging sent through the platform, the new nudge® Score is the latest tool in creating amazing account holder engagement for financial institutions! 

How it works

First, we analyze the words being used in the message for their natural “sentiment” score. This checks for words that are more naturally positive than negative in nature. Then we use our machine learning model and compare the draft message against the history of all previous messages sent through the platform. The model then makes a prediction based on the success of those prior messages. We combine both parts into a single score for easy comparison. 

The platform provides context for the score, and recommendations on how to get even better engagement with your account holders. The model is automatically retrained every week as additional messaging goes out, ensuring that scoring for future messaging is even more accurate.

In the future

We will add additional exciting capabilities to the scoring engine, allowing it to consider the type of message, time of day and day of week for each message sent. The type of message will be factored into the analysis to make sure the machine learning model differentiates between product promotion messaging, brand promotion and operational announcements. The time of day and day of week each message is sent will also be considered as this has already been shown to be an important factor, demonstrated in Larky’s most recent Larky Lowdown report.

Message categories

The new nudge category capability in the portal is used to better organize and group nudges. The category will also be included when exporting nudge analytics. Soon we’ll update the main Analytics Dashboard to present a high-level summary by category as well!

Coming Soon: New Analytics Dashboard

The new Analytics Dashboard will deliver deeper insights into how your messaging is performing with your account holders. The new display will show details about account holders messaged, total impressions and engagements. The dashboard will also proactively highlight high and low-performing campaigns, options for new engagement opportunities and other insights driven by your analytics.

Portal functionality updates

Since the last product bulletin we’ve also improved access to analytics for specific nudges and campaigns. On the My Nudges and My Campaigns screens, the Actions menu for each item now includes a direct link to the analytics view for that item!

We’ve also improved campaign nudge scheduling, giving you control over which day(s) of the week a given nudge can be delivered. You can now restrict a campaign nudge so it will only be delivered on the weekend, or on weekdays, for example.