Hello!

I am excited to announce several significant updates that extend the functionality of the nudge® platform, and provide additional options for integration! 

Since our last product bulletin, we've significantly enhanced handling for campaigns of grouped nudge® messages, made it easier to message across groups of locations and released a new version of our mobile library providing new integration options. See below for more details.

Finally, I strongly recommend that you subscribe to announcements like this to stay informed of updates on a regular basis. Just click the Follow button on the main Announcements section of our Help Center.

Sincerely,
Kurt Schaldenbrand

Campaign Management

We've recently updated the nudge® platform to significantly improve how you manage campaigns of messages! Rather than coordinate separate nudge® messages manually, you can now group them into a single campaign. This allows you to target a specific segment of recipients with a multi-week (or multi-month) series of push notifications, all with the backing of deep analytics to understand the effectiveness of your messaging. We've made creating campaigns as simple as creating standalone nudge® messages, which should still be an important part of any account holder engagement strategy. Learn more in our Help Center article on Campaigns here, or reach out to support@larky.com to request a demo of this new functionality!

Location Groups

For clients utilizing our location-based messaging capability, we now have a new way to create broad geographic campaigns. With a single selection of a Location Group for a location-based nudge® message, you can now target all businesses of a certain type within a given geographic area. Want to target all car dealerships in the tri-county area for your new auto loan promotion? We've got you covered!

Currently, the creation of new Location Groups is managed by the Larky client success team, so please reach out to support@larky.com to learn more and get started!

A new nudge® Base Mobile Library

To better serve clients who do not require location-based messaging, we now offer a version of our mobile library that supports simplified integrations. This new library provides a more streamlined app store submission process while still delivering the same highly targeted, data-driven messaging of our original library, which adds location-based functionality.

We created this new library in response to Apple and Google’s continued focus on the important topic of personal privacy and the growing restrictions they have placed on app developers who utilize impacted elements, like location. And while we have documented best-practices when it comes to fulfilling those requirements, we understand that some clients do not need location-based messaging to be successful, so we wanted to make their app submission experience easier. 

The integration for the new library is nearly identical to the original library, and we have full documentation (covering both libraries) here. For more information please contact support@larky.comand we'd be happy to schedule time to talk through the details!

Coming Next

In the coming months we'll be focused on building out new analytics capabilities to enable clients to better measure the effectiveness of their messaging. We'll also continue enhancing campaign management based on client feedback. A significant area of focus will be in creating more connections between partner and third-party data sources with our segmentation engine, making it possible to create even more refined messaging for target audiences.

On the mobile side we'll be monitoring both Apple and Google as they continue to prepare for next fall's major OS releases. We're also looking into Flutter as a possible foundation for future development.

If you'd like to have a detailed conversation about any of these recent or future initiatives, or have a new idea you think we should consider, please reach out directly to me at kurt@larky.com - I'd love to speak with you!