Larky supports tap-to-call nudges to create a seamless and user-friendly experience. Tap-to-call is ideal for encouraging immediate action when a phone call is the next best step, eliminating the need for users to exit the app or look up contact details.

How tap-to-call works

When a recipient taps on a push notification containing a tap-to-call command, their device automatically initiates a phone call to the number provided. This functionality is especially useful in scenarios where urgency or convenience is critical.

How to add a tap-to-call to a nudge

Add a tap-to-call command to your nudge:

1. Format the phone number using the tel: command.
2. For example, enter the URL as tel:18001234567.
3. This should be placed in the Web Link URL field when creating the nudge.

📌 Tip: To ensure compatibility across devices, avoid using spaces, dashes, or parentheses in the phone number.

Use cases for tap-to-call nudges

• Bill Payment Assistance: Prompt recipients regarding payments due or upcoming payments to make a payment or discuss options.
  Nudge example:
  Need Help Paying Your Bill? 📲📆
  Tap here to talk to a rep and explore your options!
• Loan Inquiries & Applications: Encourage members to speak directly with a loan officer after viewing or applying for a loan opportunity.
  Nudge example: 
  You're Pre-Qualified! 🤩🫵
  Tap to speak with our lending team to learn more!
• Fraud Alerts or Account Verification: Quickly connect members with your fraud prevention team if unusual activity is detected.
  Nudge example: 
  Unusual Activity Detected! 🚨⚠️
  Tap to confirm recent account activity.

Tap-to-call best practices

• Use only when a phone call is clearly the desired next step.
• Keep the nudge concise and clearly explain why the recipient should call.
• Ensure your phone lines are prepared for any increase in inbound calls following your tap-to-call nudge.

We're here to help!

Have questions? Reach out to us via email at support@larky.com.