Welcome to Larky! We're excited to help you engage your account holders more effectively through targeted, timely nudges. Sending your first nudge and tracking its performance is simple and easy. 

Understand Your Audience

Before you create your first nudge, consider who your audience is and what type of message will resonate with them. Your messaging might be different if you are segmenting to a specific audience or if it's going to all possible recipients.

Create a Relevant Nudge

Choose a topic that aligns with your current marketing efforts. Don't reinvent the wheel. Integrate Larky nudges with your ongoing campaigns. Use Larky to amplify messages you're already sending through email, social media, or your website. Here are some examples to get you started:

Example nudges:

• Member Benefit Message

Mobile App Features You'll Love! ❤️📱

Check out our latest mobile app features and updates. Learn more here!

Marketing Initiative: Increase mobile app adoption.

• Event Reminder Message

Annual Member Mixer 💃🕺

Don't miss our Annual Member Mixer this Saturday at 10 AM. Click here for more details!

Marketing Initiative: Drive members to branch events.

• Promotion Announcement Message

💸 Limited Time Offer! ⏰

Transfer your balance and get 0% APR for the first 12 months. Tap to learn more.

Marketing Initiative: Increase current product usage.

• Community Engagement Message

🧹🗑️ Clean up the Community! 

Join us at [Financial Institution Name] for the Community Clean Up this weekend! Tap for more info.

Marketing Initiative: Drive members to community events.

Track Your Nudge Performance

If you want to measure the effectiveness of your nudges, you can use UTM codes in your links. UTM codes allow you to track the number of users engaging with your nudges and their actions after the fact.

Review and Refine

After sending your first nudge, review the engagement data. Look at impressions, engagements, and any resulting actions with the sights provided by your UTM codes. Use this data to refine your future nudges for even better performance.

We're Here to Help!

Have questions? Reach out to us via email at support@larky.com.